About us
Kohl & Jessie Adamson
Owners
2017 – Current
Kohl kept the same community involvement values as his father & grew up in various ways in the business. He went to school for Business Management and Marketing. He has taken many opportunities to grow & learn outside of school as time goes on. From helping launch the tow truck business as a high schooler to taking over & growing the business to 7 locations today, his vision for the company’s growth remains strong. He’d consider himself a business owner by trade, technician by practice.
Jessie grew up in the business from a young teenager as well in various roles from cleaning to bookkeeping to marketing. Most recently landing herself the roles of “wife to a busy husband”, “mom to 5 kids”, graphic designer, event planner, interior designer, community involvement/philanthropy. Jack of all trades really, she loves to help ensure the experience & environment at Cordell’s is pleasant.
About us
Cordell & Marlene Adamson
Owners
1983 - 2016
Cordell & Marlene grew the business through heavy involvement in the community. He grew up farming & learned to repair from his father, where he chose to continue his education in Automotive repair. He graduated from school and a year later landed the opportunity to start his own business which they named Cordell’s Standard of Excellence. He considers himself a technician by trade, business owner by practice.
Marlene stood by Cordell’s side from the beginning & throughout the growth of the business. All the behind-the-scenes bookkeeping, events & various projects involved in owning a booming business were often completed by her over the years.

Community Involvement
National Night Out Participation
For over 7 years, we have participated at numerous locations and given out more than 7,000 Hot Wheels to local children!

Oktoberfest 2025
Our team handed out 11,000 Cordell’s beaded necklaces to parade attendees.

Onalaska YMCA Support
We also donated funds to the Onalaska YMCA to completely renovate their Child Watch Center. Owner Jessie actively designed, coordinated, and collaborated with their team for almost two years to bring this vision to life for the community. She was even honored with the 2024 YMCA Nancy Quinlisk Award for her work!
